Can Innovation Be Made Predictable and Sustainable?

Innovation is critical for organizations to survive and grow. Thus they need to invest in great leaders who are going to drive innovation. But most of the time, organizational leaders are unable to foster ideas that drive innovation. Proper support structures have to be made in order to create the right condition for these leaders to become better at driving innovation. This could mean hiring strategy consultants to train leaders on how to foster innovation.

Leaders and Innovation

Front line managers interact with individual employees and get ideas, market trends and business challenges from them. Sometimes, people consider those who are not in the frontline management teams to be the best contributors to innovation. But their leaders should be able to gather the best ideas and make sure they become fruitful. That’s why senior leaders need to understand how to identify innovative ideas. In fact, leadership and innovation are intertwined. It’s important for organizations to work on their leaders and make sure they are going to foster high levels of innovation. You can find much more on that at

How copying affects innovation

In almost every industry, the rate at which competitors copy each other’s products is increasing faster than ever, in fact, 10 years ago it took 369 days for a competitor to copy another company’s service or product but today, this figure has grown down to only 266 days. This means that your organization should be ready to come up with new products occasionally. Consider big brands like Apple which are known to be the masters of innovation. Apple launches new products almost every quarter or half yearly an upgrade. They are a trusted brand mainly because, unlike many of their competitors who prefer to “wait and copy” ideas that have emerged from other companies, they move first, launch a product and move on to the next innovative idea.

The importance of focusing on sustainable innovation

There are many benefits that we can see from those companies that focus on innovation. Companies that are highly innovative always enjoy better sales and profits. This is because they are always having something new to offer their customers. They also come up with effective product launches and ensure the item is properly marketed before the next exciting idea is enforced. These companies also receive a high rate of returns because the market responds well to innovate ideas. This means that they end up driving a lot of sales and business to their brand. To learn more visit