Some people find it tasteless to buy followers on Instagram and use it to increase their exposure. But there’s no doubt businesses stand to gain a lot when they follow through with this prospect, especially when it comes to brand recognition, acceptance and patronage. Ultimately, it all depends on how you use the commodity. If you are promoting something worthwhile and basically attention-worthy, then there’s essentially nothing wrong with the idea. When you think about it, it’s pretty much like when you buy the most expensive clothes so you’d be noticed in a party.
Instagram is a newly established social networking site that allows it users to edit their photos and share it online. It was created by Kevin Systrom and Mike Kreiger and launched just last October 2010. They were initially distributed as a special feature on Apple products and can only be bought through the App Store. But with current mechanisms lending support to all Android camera phones running 2.2 Froyo, now everyone can instantly upload pictures they’ve taken and display it on the website. Today, Instagram is a company owned by Facebook, and has 100 million active users, making it one of the most popular of its kind. Given this, it’s not surprising for a business to find marketing potential in it and consider putting up an account to promote its merchandize and establish its brand.
The great thing about social networking sites is that they are flocked by people from all walks of life. So you can effectively use it for advertising purposes. And every time something new is presented, the concept is often relayed in between members of the community over and over again, until it becomes a trend. Hence, if you post something witty or pertinent, there is a big chance it will be shared, liked or promoted by someone you know. And in spite of the differences in geographical locations, cultural backgrounds and social inclinations, someone from the other side of the world may also come across what has been uploaded or written and support it in the same way the direct network does.
Instagram provides the same kind of infectious influence as Facebook and Twitter. But the main difference is members get to freely check out, like and comment on the photos of other people. They need not be friends in order to do so. And they can immediately relay what they find interesting to other social networking sitesso that people outside of the circle can also appreciate it. This ultimately extends the business’ social reach and at the same time, solidifies its relevance. And as an added bonus, the most beautiful and generally praised photos are often presented to the public as a featured content. So those making use of the app on their Android Phones get to see it immediately when they open their interfaces and possibly help it gain more fans.
In this day and age, it is vital for you as an entrepreneur to take advantage of opportunities that would help your business grow. And whether it’s paying for Pay-per-Click ads or investing money to buy follow insta, there is basically nothing wrong with being an opportunist in this scenario.